About Astra Praxis
Astra Praxis was set up with one simple but bold mission: to do good with strategy. We deliver expert, ethical and execution-focused advisory across core verticals including Marketing Communications, Market Entry Strategy, and Strategy and Transformation. We are not just advisors; we are strategic partners committed to driving purposeful, profitable growth for the organisations shaping tomorrow. We advise boards, founders and senior public officials on consequential decisions. We help navigate uncertainty, providing bespoke guidance and end to end execution. We have worked in Nigeria, South Africa, Ghana, Kenya, The Gambia, the Netherlands and the United Kingdom.
The consulting industry is broken. Too often, it’s transactional, generic and disconnected from real business outcomes. We are here to change that. We provide ethical, responsible, confidential and commercially grounded advisory that drives profitable growth without compromising on integrity. By rethinking the role of consultancy, we move beyond short-term tactics to deliver strategic clarity, actionable insight, and enduring value.
We are a collective of consultants in marketing communications, business advisory and strategic consulting, with over 80 years of combined experience across global and emerging markets.
We employ an interdisciplinary approach to solving complex problems. Our expertise lies in connecting the dots across four kinds of evidence – hard data, thin data, ethnography and foresight. This unique perspective helps us look around corners for our clients, and solve tough problems whilst also creating new opportunities. We are AI fluent, and use proprietary technology, but we do not outsource judgment. We are outcomes minded – We do not just make recommendations, but work hand in hand with our clients to achieve mutually desired results.
We have recently done work with Brand South Africa and the Africa CEO Forum. Our other clients include a state government in Nigeria and a high-fashion retail brand expanding across Europe and parts of Africa. Our work has covered marketing, Public Affairs, tourism, international trade, diplomacy, financial technology, retail and financial regulation.
We are always interested in new briefs and requests. Every mandate starts with an assessment. Please tell us the decision, issue or uncertainty you face, and we will let you know how we can help and how the work would begin.
General enquiries go to info@astrapraxis.com.